Built from Real Frustration
We started WiseUpLogic because we were tired of watching businesses drown in paperwork while the world talked about automation that never quite worked
Where This Actually Started
Back in early 2023, three of us were sitting in a cafe in Sofia, complaining about the same thing. We'd all worked with companies that spent ridiculous amounts of time on invoice processing. Not because they wanted to, but because the existing solutions were either too expensive, too complicated, or just didn't work the way real businesses operate.
One of us had just spent the previous week helping a mid-sized manufacturer manually reconcile hundreds of supplier invoices. Another had watched a retail chain abandon their third automation attempt. And the third? Well, they'd been building financial software for years and knew exactly why these systems kept failing.
So we decided to build something different. Not a platform that promises to do everything. Just a tool that handles invoice processing really well, with pricing that makes sense and implementation that doesn't require a computer science degree.
What We Actually Care About
Making Things Work
Our software processes invoices accurately and consistently. That's the baseline. We test with real documents from real businesses, and we fix problems fast when they come up. No excuses about edge cases or unusual formats.
Honest Pricing
You pay for what you use. We don't hide fees in complicated tier structures or charge extra for features that should be standard. Our pricing page shows exactly what you'll pay, and our invoices match those numbers.
Real Support
When you email us, you get someone who actually knows the product. Not a script reader in a call center, but people who can look at your specific situation and help solve it. Usually within a few hours.
Continuous Improvement
We update the system based on what users tell us they need. Not what sounds impressive in a product announcement, but practical improvements that save time or prevent errors in real workflows.
How Businesses Use Our System
These aren't cherry-picked success stories. They're typical examples of what happens when companies switch to invoice automation that actually works for their situation.
Manufacturing Operations
A construction materials supplier was processing about 300 supplier invoices monthly. Their accounts team spent roughly 15 hours per week on data entry and matching. After implementing our system in January 2025, they reduced that to about 3 hours of verification work. The accuracy improved too, since manual entry errors dropped significantly.
Retail Chains
A regional electronics retailer with seven locations was struggling to consolidate invoices from multiple stores. Different formats, different approval workflows, constant confusion. We set up location-specific processing rules that route invoices automatically. Their finance director mentioned they finally have real-time visibility across all locations.
Service Businesses
An IT consulting firm handles project-based billing with lots of variable costs. They needed invoice tracking that connected to specific projects and clients. Our tagging system lets them categorize expenses automatically, which makes project profitability reports actually useful instead of guesswork.
Wholesale Distribution
A food distributor processes hundreds of invoices daily from various suppliers. Volume isn't their only challenge though. Different payment terms, recurring orders, seasonal pricing changes. Our system handles the complexity while their team focuses on supplier relationships and inventory planning rather than paperwork.
Who's Building This
Teodora Dimitrova
Lead Product Manager
Teodora spent eight years in financial operations before joining our team in March 2024. She knows what invoice processing looks like from the inside because she's done it herself. Now she makes sure our product development focuses on solving real problems rather than building impressive features nobody needs.
When clients say something doesn't work the way they expected, Teodora's the one who figures out whether we need to fix the software or improve the documentation. Usually both. She also runs our client onboarding process, which means new users actually understand how to use the system before they're left on their own.
Talk to Our Team